Snail mail still more effective than email

A survey by International Communications research commissioned by Pitney Bowes reports that a majority of respondents (73%) prefer to receive new offers/product brochures from companies they do business with. Unsolicited mail from companies was also better received than unsolicited email (better known as spam!)

Companies debating the benefits of direct mail vs email blasts are perhaps better off using a mix. Aspects to consider include the fact that emails - particular email blasts - are subjected to spam filters at the recipents' end and may never reach their intended recipient whereas snail mail's filter is usually at the senders' end as few organizations would intentionally waste time and money on postage without verifying the address of recipients.