Green Monday and travel

There is one more lesser-known Monday when the cash-registers ring loudly for Internet retailers. It's the second Monday of December and rung in a whopping $667 million last year. "Green Monday" is catching up on the popularity charts of bargain enthusiasts and cyber deal-hunters.

This year the Internet marketing machine has seemed more aggressive than ever with red, green and free shipping bombarding surfers at every opportunity. The travel and hotel industry needs to tap the potential of blockbuster internet shopping days to their advantage - make it easier for shoppers to ferret out the best travel deals and holiday packages. Throw in freebies and the occasional sweet surprise - offer joint promotions with top retailers and aggressively market one-day only deals.