Multi-platform marketing

The phenomenal success story of Crocs, a billion dollar company that went from $1 million in revenue in 2003 to over $300 million last year needs no introduction and the company shows why its trajectory is likely to remain nearly vertical. The company has now unveiled a travel guide website called "citiesbyfoot.com" that serves as a "one-stop travel site that gives you the lowdown on some of the world’s best cities".

For now, the website, which epitomizes an exemplary multi-platform marketing strategy on the part of Crocs, includes three cities, Aspen, Vail and Denver in Colorado perhaps owing to its having started out in Boulder, CO and San Francisco and New Orleans. A press release from the company states that the guide offers "features fun walking guides to help leisure and business travelers easily find unique places to shop, eat, and play. An on-camera host steps out in style to discover each cities’ best kept secrets, interviewing local business owners and elaborating on the experience and ambience that each location offers, all while enjoying the comfort of their favorite Crocs™ shoes".

Hopefully the company will not be long in coming out with one for New York, the ultimate walking city in the world and even international destinations such as London that are conducive to walking.