Hotels bite at the Apple

Appleinsider reports that "Apple's Enterprise Sales Group has been quietly installing thousands of iMacs, Mac minis, Mac Pros, and Xserves in hotels and cruise ships in a new push to bring the media rich experience of Apple's retail stores to the hospitality industry, where hoteliers are seeking to deliver personalized, unique experiences that will impress guests and bring them back for more.

Hotels have asked for Apple's help in bringing iTunes-style simplicity to their luxury accommodations. Many hoteliers are "struggling to reach the digital demographic" and "to differentiate themselves," explained Bradley Walker of Nanonation in a seminar on Macs in the hospitality industry. "You've been to the Apple Store," Walker said. "If you could recreate that in a hotel, that would be a very attractive place to stay."

Nanonation, is a company that specializes in digital signage and kiosks and is working with Apple to bring its technology to both large and boutique hotels. Their initial efforts are directed at interactive solutions for lobbies and other public areas besides concierge services. According to the company " installations in public locations can remind a guest of a spa appointment, allow them to order drinks, or make a service or restaurant reservation.

The potential for in-room concierge services via (Apple) computers is significant particularly with the new demographic profile of hotel customers from Gen X and Y.