Do women travelers really have divergent needs? Many hotel chains focus on women travelers which is a good thing but it would seem that their main needs (apart from obvious ones like hair dryers) are not really different. A survey by Tisch Center for Hospitality reports that female travelers emphasize security, location and facilities for kids among other things. Healthy in-room food & tasteful colors also curry favor with women.
Would male travelers, if surveyed, respond differently?
I believe males would equally rather stay in a safe, well-lit hotel. Parking spaces & hotel corridors should reflect an overall security trend. Healthy, light food is an option that would appeal to all. Majority of women in the survey also wanted a minibar (71%). Male travelers would likely agree.