Verified reviews have an edge

Travel review websites are a potent force in the 60-billion-dollar online travel market. As a recent article in the New York Times noted, review sites and blogs have exploded because their popularity derives from the unbiased, real-life experiences of real customers.

However, there ought to be a mechanism in place to authenticate a review, whether positive or negative. The word-of-mouth principle works online as well – a negative review has more potential to impact business than an accolade! Whether good or bad, information is truly unbiased only when it comes from a validated source.

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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