User-generated travel media

A report on the next generation of travel websites, (inspired by the titanic success of Myspace & Trip Advisor) highlights the growing clout of consumer-authored online content. Can this new breed of user-generated-media sites (blogs, travelogues, pictures, videos and musings from real-world travelers) compete head-on with the exhaustively researched & professionally presented guidebooks of established travel sites?

While user-generated media has its appeal (irreverent, inventive and honest as opposed to company-endorsed sales brochure), serious travelers are often best served by a mix of authenticity and expertness. Engaging the visitor in an endless stream of content has not proven to be a sustainable business model for all travel sites. User content that has an end-objective (helping the visitor make a decision on a hotel or an airline or a destination) usually delivers better results (as Trip Advisor has proven)

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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