Designer hotel brands

A recent Forbes feature on designer hotels of the world spells out the risks and rewards involved in the designer hotel brand business. While hotels and designers seem made for each other, a stay at a hotel is not exactly an individual’s calling card or signature of style. Designer brands thrive on personal expression and individual statements. A designer hotel is only a transitory experience – exclusive while it lasts and accessible to anyone with the spending power for a $4000 room night! The hospitality industry does not thrive on exclusivity as much as it does on uniformity! Even the most luxurious hotel brands have a down-to-earth ring to them because whether luxury or midmarket, hotels thrive on maximizing average daily room rates or occupancies. The hospitality industry is clearly about finding customers and keeping them while the designer luxury goods business is about letting the product finds its customers over time.

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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