Holiday industry

As cash registers across the country start ringing louder and faster with the unofficial start of holiday shopping, e-marketer provides an interesting snapshot of holiday #s. The good news – holiday shopping is expected to increase 18% over last year to $32 bln. Jupiter Research estimates that a mindblowing 114 mln folks will buy online this year. Traditional items like toys, electronics, clothing and fragrances are expected hot favorites (last year was clearly the reign of Gen Y’s favorite accessory – the ipod and its family of fashionable, high-tech musical masterpieces).

How does the travel industry tap the holiday fever?

– Winter vacation packages to popular US cities
– Ski holiday packages for the sports-enthusiast, outdoor-loving types
– Pamper yourself spa vacations for her and him
– Family-friendly-packages with hottest holiday attractions – e.g Radio city Christmas Spectacular
– Gift cards for the frequent business traveler (at their preferred hotels)
– Travel kits/techno-gear for road warriors and mobile professionals

Working while on a vacation is the hottest trend in workaholic America! Hotels can tap the new mobile workforce with business traveler geared packages that guarantee Internet access and productivity to the Blackberry-loving legions.

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.