PWC’s report on online travel agents sounds a classic warning – no one wins if the consumer shops for the lowest price! Online travel has seen marvelous strides in its evolution towards becoming the most preferred way to book time off for Americans – however, shoppers have also gotten supersavvy in ferreting out the real deals from marketing gimmicks and hole-in-the-pocket specials! Price – the great leveller – will always remain one of the many reasons people shop online. Another study. the American Express holiday travel survey reports a similar preoccupation with prices and deals although convenience (37%) didn’t fare too badly as a factor. Outside of travel, amazon.com is a good case study of the triumph of convenience (ease of shopping, product selection & shipping) over price. All is not lost if we remember why people took to booking travel on the web in the first place!
Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017. View all posts by Vijay Dandapani