January – get off to a great start!

Happy New Year to everyone!

January is the month to catch up on reality – exercising and healthy eating being only two of the activities that suffered in the past few months! The travel industry, no doubt benefits from the New year resolution market. A few hotels are already doing a good job in the get-fit-get-ready-for 07 type packages

– Get fit packages that offer free personal consultation with a trainer, healthful menus during stay, free use of the gym and other specials – introduction to yoga, pilates, well-being workshops. New year resolutions become easier to keep when travelers enjoy a post-holiday break from home and work.

– Medical spas are poised to become the next big thing. A complete medical check-up + pampering spa treatments at a hotel does not seem as outlandish an idea as it would have a few years ago. More and more, people rarely have the time to schedule an annual check-up at their doctors’!

– Get back to the real-world package! Hotels usually capitalize on this market by offering weekend getaways that pack a few relaxing activities at an interesting, quieter destination.

– January is also the prelude to romantic season – February. By offering an early “Valentine’s day” package, hotels could target an audience increasingly stressed out by the prospect of booking a package well enough in time!

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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