Reviews getting an edge

Priceline’s partnership with Zagat will provide priceline users with free access to exclusive reviews of hotels, restaurants and destinations by the world’s best-known source of ratings and reviews.

Zagat’s well-regarded reviews will feature alongside real guest opinions (customers who have stayed at the hotel) and priceline’s own proprietary hotel star ratings. Priceline deserves plaudits for furthering the cause of relevant, unbiased travel information at a time when travel reviews are increasingly used to make purchase decisions (perhaps hotels should next conduct research on just how critical reviews are in the online marketing mix)

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.