Among the more interesting online travel tips offered by the Baltimore Sun is to take most customer reviews with a pinch of salt! Trip Advisor recently announced that hotels can now publish TA reviews directly on their websites, thus leveraging the power of the world’s largest travel info site (most travelers begin and end their vacations with TA reviews!). As constumers continue to pen, vent, blog, podcast and videocast, reviews will only grow in their power and intensity. Perhaps an authentication system for reviewers is the next step forward…
Travel reviews coming to the hotel direct
Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS.President and ceo of New York City Hotel Association since January 2017. View all posts by Vijay Dandapani
One thought on “Travel reviews coming to the hotel direct”
How could any travel review website set up an effective authentication system? It’s a good idea, but if the manager or owner of a competitor hotel wants to get his many relatives to “bad mouth” his competition by actually paying for them to stay at his competitor’s hotel (and maybe take photos of every negative thing), then TripAdvisor or no one could detect the deception with any kind of “authentication system”, in my opinion.
What do you think?
Thanks for your note. You certainly have a point. In the end, customers will gradually discern to a large degree, though not completely, what are genuine and “planted” comments. It is a risk operators will always have to deal with.