A Hitwise report on website traffic to state tourism sites puts an unusual state on top of the list – Michigan! www.michigan.org attracted visitors in record #s in April and accounted for 7% of the traffic to the 50 state tourism sites, followed by VA and AK. The interesting finding – 65% of those who actually visit michigan.org do travel to Michigan. Apparently, Michigan’s offline “Pure Michigan” campaign has done a good job in driving traffic to the website. Integrated marketing has in the past proven to be more effective than online only or offline only campaigns. Better to “engage” the consumer at every possible point of contact if the campaign objective is to relaunch, reposition or rejuvenate a mature market. The michigan website also presents an uncluttered experience and business-like content.
Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS.President and ceo of New York City Hotel Association since January 2017. View all posts by Vijay Dandapani