“Bespoke” travel is a fancy name for an old concept – customized travel packages for those with the spirit and willingness to enjoy unusual experiences and special requests (at an extra cost). Canada’s Globe and Mail calls it a trend among the well-heeled. The price tag for the inticate planning and personal attention to the vacationer’s plans can range from $300 a day to much more.
In today’s global supervillage, travel has become a journey of unique experiences even for the non-millionnaires. It’s becoming increasingly important for people to enjoy their much-deserved getaways and hard-earned breaks with an element of the unusual. Perhaps, hotels will take the cue and bundle room stays with unique, edgy activities that reflect the culture and character of a destination. How often have you heard people saying “I didn’t see much as I was staying at the hotel most of the time.” The hotel will need to change from a symbol of assurance (boring sameness and uniformity of service) to being an integral part of the adventure!
One thought on “Customized travel gets a new name”
I am currently a manager at a not-for profit who has worked closely with hotels for the last three years as an event planner. As someone who is interested in breaking into the hotel industry, your blog is very informative. Thank you.