Hospitality’s take on spooks and treats

Gore and creep are suddenly cool themes in American culture. As if the horror onslaught at the movies was not enough, even TV is full of headless horsemen galloping away with their prize booty! Add to that, the relentless laughing heads and skeleton masks in drug store windows and you know that the $5 billion Halloween industry is no laughing matter!

How does the travel industry tap the Halloween spirit? Surprisingly, there are no special Halloween twists and turns in travel advertising, no special packages to entice kids, no fun and games, no masquerades. Even as competition grows intense among online travel sites, how many of them were doing anything to dip into the national obsession with gummy ghosts or glowing pumpkins at this time of the year? Unlike the holidays, Halloween is still undertapped as a marketing opportunity for all its appeal to kids!

Other undertapped themes in travel

– History
– Environment
– Artistic traditions
– Influence of immigrants
– Fitness
– Women
– Children

The travel industry has however nicely caught on to technology, activity vacations, sports, spas, design, entertainment and gaming. Hospitality companies need to find new themes even while they work hard to please the techno-traveler!

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.