Social networking meets travel

A new site aims to combine Linkedin with travel. Placely is interesting because it maps users geographically, allowing them to meet up or connect with their “contacts” on their next trips. The website targets business travelers and others who thrive on communities for a living – alumni groups, wedding planners and friends. It will be interesting to see whether this travel focussed social networking site gains an audience large enough for marketing to. The recommendations provided by “contacts” is bound to be an important factor on placely. The site could have lot of potential if it is able to harness the ‘WOM”potential of contacts in making a travel-purchase decision.

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.