A new tool Reviewanalyst is setting out to be the gatekeeper of all things reviews! The website allows hotels to monitor and track online reviews/opinions from top sites like tripadvisor, youtube and respond in an orderly, appropriate manner. Hotels can sign up for $99 a month to leverage the tools of ReviewAnalyst (example – comparisons of ratings, rankings and reviews for their top 3 competitors).
A hotel is part of a great vacation memory or holiday getaway. Even a stripped down “bed & breakfast” is subject to the same intense scrutiny as a luxurious boutique hotel by today’s demanding and powerful technotravelers. Reviewanalyst could prove to be very useful for hotel marketers trying to proactively manage the social networking content in travel.