The travel procrastinator market

A travel study by Compete Inc bears good news – more than $10 billion worth of summer travel is still up for grabs as travelers procrastinate for various reasons – high prices, traveling conditions, safety and security factors. An amazing 72% of bookings comes from a market still making up its mind…..

Hoteliers reaching out to this market could do well to mix value with creativity. Travelers faced with inertia need more than just dollars off hotel room rates or airline seats. They need to be reminded of the joys of vacationing (just as laggard holiday shoppers need to be reminded of their “forgot someone lists”). Recent research has proven what was already well-known – Americans work longer hours than nearly anyone in the developed world and are prone to missing their well-deserved breaks!

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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