Designer hotel brands

A recent Forbes feature on designer hotels of the world spells out the risks and rewards involved in the designer hotel brand business. While hotels and designers seem made for each other, a stay at a hotel is not exactly an individual’s calling card or signature of style. Designer brands thrive on personal expression and individual statements. A designer hotel is only a transitory experience – exclusive while it lasts and accessible to anyone with the spending power for a $4000 room night! The hospitality industry does not thrive on exclusivity as much as it does on uniformity! Even the most luxurious hotel brands have a down-to-earth ring to them because whether luxury or midmarket, hotels thrive on maximizing average daily room rates or occupancies. The hospitality industry is clearly about finding customers and keeping them while the designer luxury goods business is about letting the product finds its customers over time.