Best Western’s sign-up of Travel Mom Emily Kaufman as brand spokesperson and travel contributor on the Best Western website is an innovative idea – it marvelously taps the current trend of consumer involvement in travel related content. It cleverly leverages the online brand experience in the offline world (by presenting Emily Kaufman as the new public face of BW) The Internet today serves as a crucible for new ideas & strategies and the day when a brand idea born online dictates the direction of an “integrated marketing plan” is not far off.
The real expert steps in
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Vijay Dandapani
Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017. View all posts by Vijay Dandapani