USA Today’s report on web 2.0 and its impact on the travel industry makes an important point – online travel has taken to web 2.0 and its disruptive technologies like a fish takes to water. The article gives many examples of travel sites using sharing and collaboration technologies to forge communities.
Can travel 2.0 co-exist with official content without distracting from the main objective of driving business and without seeming like paid-for-advertising!? Sheraton’s website design is a fine example of a disruptive technology used not-too-disruptively! The user-content seems right at home and visitors in a hurry can still book their rooms without losing track!!