Priceline’s partnership with Zagat will provide priceline users with free access to exclusive reviews of hotels, restaurants and destinations by the world’s best-known source of ratings and reviews.
Zagat’s well-regarded reviews will feature alongside real guest opinions (customers who have stayed at the hotel) and priceline’s own proprietary hotel star ratings. Priceline deserves plaudits for furthering the cause of relevant, unbiased travel information at a time when travel reviews are increasingly used to make purchase decisions (perhaps hotels should next conduct research on just how critical reviews are in the online marketing mix)