Myspace marketing

A study on myspace’s efforts to monetize its mindboggling traffic has some interesting insights for all marketers looking to use social networking sites. According to Marketing Evolution who conducted the research, the ads that attracted consumers were the ones that connected with the audience the most! (as an aspirational vehicle, a viral idea or an avenue to rewards). Positive reinforcement, anyone? The principles of advertising success are the same (it seems) except that on myspace’s psychedelic pages, being a part of the engagement process does not guarantee a conversion…Marketers still need to identify the website’s relevance to their brand and the brand’s relevance to a myspace audience. Also, social networking sites have the same challenge as contextual advertising sites (how to get a consumer to buy something when they are not actively “searching” for the product!”