“Bespoke” travel is a fancy name for an old concept – customized travel packages for those with the spirit and willingness to enjoy unusual experiences and special requests (at an extra cost). Canada’s Globe and Mail calls it a trend among the well-heeled. The price tag for the inticate planning and personal attention to the vacationer’s plans can range from $300 a day to much more.
In today’s global supervillage, travel has become a journey of unique experiences even for the non-millionnaires. It’s becoming increasingly important for people to enjoy their much-deserved getaways and hard-earned breaks with an element of the unusual. Perhaps, hotels will take the cue and bundle room stays with unique, edgy activities that reflect the culture and character of a destination. How often have you heard people saying “I didn’t see much as I was staying at the hotel most of the time.” The hotel will need to change from a symbol of assurance (boring sameness and uniformity of service) to being an integral part of the adventure!