In some hotels, it’s not about room service or executive suites anymore. It’s about art! The Seattle Times magazine recently published an article on a new trend that is currently being developed and expanded: hotels combining accommodations with art displays.
We can detect 3 main functions of these art hotels:
1 – As a powerful tool, art adds value to the guests’ experience. These paintings, sculptures, photographs and installations provoke feelings and encourage guest interaction. It makes their stay pleasant and unforgettable.
2 – Art hotels look like art galleries and give exposure to new artists. The pieces of art exhibited are often on sale.
3 – People book way in advance to make sure they’ll have a room. Some properties are sold out weeks in advance, boosting the occupancy rates of these hotels.
These hotels now add names of artists to their list of amenities. This art-lodging partnership seems to be a creative and powerful concept that guests appreciate, and that hotels can use to differentiate themselves in a market where it is difficult to do so.