For all the hoopla surrounding mobile advertising and the iphone, the Internet in your palm is not really everyone’s standard way of browsing the web atleast in the US. While the Blackberry has transformed email, will the iphone really transform the handheld web?
From looking up directions and weather updates to booking last-minute hotel rooms and charting out activities for a quick road trip, things really ought to have clicking along at a faster pace. Millions of Americans hit the roads every holiday to get to their destinations. Weekend vacations are the norm. The adventure-seeking, activity-driven, intrepid travelers of today pursue new places and connect with like-minded communities. Travel blogs, review sites, wikis, maps and directions should be as easily accessible and effortless on the mobile phone as they are on the desktop or laptop. Travel sites should lead the initiative with mobile versions of their websites, user-friendly search and book tools and other web 2.0 technologies.