Once upon a time, having a hobby was something to be proud of. In a work-obsessed culture, hobbying is more likely the pursuit of folks on flexitime or forced extended leave. Pursuing something just because you enjoy it is usually not a sustainable mission. Hobbyists are however very active on the web according to a report by Pew Internet & American Life Project.
Almost 59% of 2,200 U.S. adults surveyed by Pew in February and March, said they spend time on hobbies online, up from 45% two years ago. The hobbyists tend to be mostly young, male and affluent. Travel companies looking to target the activity vacation types could find some fodder for thought here. More and more folks are looking for unusual diversions on the short weekend away from home and work – cooking, wine-tasting, the arts and outdoors are in. The usual and boring sightseeing tour is out.