Holiday Gifts and hotel gift cards

Ever wondered why gift cards, a soaring component of holiday sales is less associated with travel and more with the Best-Buys and Macys of shopping!

1) Agreed travel rates keep changing and a fixed-value gift card might not do much at a time of soaring demand and sold-out rooms. But why is travel so hard to gift?

– Preferences – People have myriad preferences in hotels, airlines, activities, packages and destinations. It’s hard to keep track of someone’s “traveler” profile .
– Hotels and airlines are rarely in a mood to reward customers outside of what they offer them during an actual stay or flight.
– These days, travelers have got into the “review and book” mode for the smallest of trips and hotel stays. They are fussier about where they stay and how they travel.

Perhaps, a holiday travel registry with traveler profiles and preferences could guide friends and family in making a decision about gifting travel. This could also apply to weddings and preferences for honeymoon destinations.

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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