Two for one rewards

The Calgary Herald reports on hotel loyalty programs increasingly are offering its members more than one way of rewarding themselves for frequent stays.

The article inaptly titled “Hotel guests double-up” notes that “double-dipping is the way to go for guests enrolled in a number of hotel loyalty programs”. The Hilton 2onors guest reward program, for example, offers guests enrolled in the Air Miles reward program a mile for every $10 spent at any Hilton Family hotel worldwide while, at the same time, they can also collect points on the hotel rewards program for the same stay. Others doing variations of the same include Fairmont Hotels & Resorts where its President’s Club members offers double benefits in the form of airline miles and Starwood’s Preferred Guest program which allows its “Starpoints” members to “bid on tickets to world-class entertainment and sports events”

Offering more for less via frequent stay programs, as some hotel companies are doing is one way of addressing issues arising from a roiling economy without having to cut room rates but with airlines increasingly cutting back on the benefits to be derived from accumulating miles, hotel guests may well question whether the two-for-one’s premise.

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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