Live! – Yapta for hotels

This site advocated a Yapta for hotels in June last year and is pleased to note that Yapta has done just that recently.

CNET reports that "Online travel shopping service, Yapta,
announced Friday that it has launched a new hotel price tool that will
allow users to track and compare pricing on national and international
hotel rooms. According to the company, users will be able to choose the
hotel they're interested in and then sign up to be alerted when rates
drop. The site checks the hotel prices daily and compares them to find
similar properties. Once a customer's specified threshold of
affordability is reached, they can be alerted to the price drop and
acquire a room. The tool is available now".

As noted last year on this site "Such a trend (as when Orbitz announced last year that it will reimburse some customers if airfare later falls) can have material consequences for hotels, most of whom
practice the yield management of yore. So far, there is no YAPTA (an
acronym for our "Amazing Personal Travel Assistant") for hotels as
hotels' "best rate guarantees" usually pertain to the period when
booked. Some such as Marriott's "Look No FurtherĀ® Best Rate Guarantee"
have a 24 hour period for the prospective guest within which a better
rate, if found, is the chain not only matches the price but gives a
further 25% discount. But no nationally recognized hotel chain leaves
that period open ended like the airlines have begun to do. Were that to
happen, no doubt in response to straitened economic times, there is
little doubt that a YAPTA like site, if not YAPTA itself will emerge".

Yapta certainly seems to have its ear to the ground and is ahead of the curve in discerning customers' needs.

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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