As online video and search become the new must-haves in any media planner’s kit, TV, print and radio are trying hard to hold on to their pre-eminent position in traditional media . Tv advertising, undeniably the best vehicle for building enduring brands, still has its magic if Business Week Online’s best ads of 2006 is any indication. A few ads like Sony’s Bravia highlight tv’s favorite winning strategy – the rare moment of surprise. Another prominent trend – understated is out of fashion; the American-idol reared audiences of today enjoy the jaw-droppingly blunt & politically-incorrect streak! The new face of traditional advertising employs every trick in the book – shock, delight and annoy but stick! Art imitates life!
New York Hospitality by Vijay Dandapani
A hotelier's outlook on travel and the hospitality industry with an emphasis on New York City.