As online video and search become the new must-haves in any media planner’s kit, TV, print and radio are trying hard to hold on to their pre-eminent position in traditional media . Tv advertising, undeniably the best vehicle for building enduring brands, still has its magic if Business Week Online’s best ads of 2006 is any indication. A few ads like Sony’s Bravia highlight tv’s favorite winning strategy – the rare moment of surprise. Another prominent trend – understated is out of fashion; the American-idol reared audiences of today enjoy the jaw-droppingly blunt & politically-incorrect streak! The new face of traditional advertising employs every trick in the book – shock, delight and annoy but stick! Art imitates life!
Best ads of 06
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Vijay Dandapani
Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017. View all posts by Vijay Dandapani