T+L reports on the rather unsurprising trend of hotels using signature scents to enhance guest experience. It was about time that hotels creatively played to the much-neglected sense of smell. While music and waterfalls are commonplace in hotel lobbies, a welcoming fragrance – reflective of the hotel brand OR the destination or season is rarer to come by. In that respect, the hotels boldly diffusing scents in their lobbies are truly trend-setters! A signature scent has enormous potential for branding and merchandising too!
Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017. View all posts by Vijay Dandapani