T+L reports on the rather unsurprising trend of hotels using signature scents to enhance guest experience. It was about time that hotels creatively played to the much-neglected sense of smell. While music and waterfalls are commonplace in hotel lobbies, a welcoming fragrance – reflective of the hotel brand OR the destination or season is rarer to come by. In that respect, the hotels boldly diffusing scents in their lobbies are truly trend-setters! A signature scent has enormous potential for branding and merchandising too!
Fragrances from Hotels
Published by
Vijay Dandapani
Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017. View all posts by Vijay Dandapani
It’s good to see that hotels are finally tapping into the sense of smell. I think that such an element can be a significant tool used for creating a unique environment but it would alsobe something that would need to be implemented subtly to reduce the risk of offending more senses than it would please. Scent, while it has been ignored, is a powerful sense and can be a delicate affair.