Hotel Brochures

The Orlando Sentinel reports that Disney has pulled its brochures from thousands of hotels, motels, restaurants and businesses throughout the state. While Disney termed it a “business decision” (probably to ensure guests stay at a Disney lodging facility) the move has the Hotel Motel Association of Volusia County, which represents more than 100 hotels, in a lather as their guests now are likely to beseige front desks. Disney’s move may seem short sighted and based on a strong gate receipts and solid occupancy levels at their facilities but hard numbers clearly would dictate such a direction. Paper brochures are costly not just to produce but also to distribute with massive wastage. In an internet driven era, the hotels of Volusia county can easily set up lobby kiosks where guests can browse and get the information on area attractions with the more resourceful hotels/motels could even add a print facility to the kiosk. That would not only avoid clutter but also save front office people the hassles of playing concierge .

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Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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