Hotel Brochures

The Orlando Sentinel reports that Disney has pulled its brochures from thousands of hotels, motels, restaurants and businesses throughout the state. While Disney termed it a “business decision” (probably to ensure guests stay at a Disney lodging facility) the move has the Hotel Motel Association of Volusia County, which represents more than 100 hotels, in a lather as their guests now are likely to beseige front desks. Disney’s move may seem short sighted and based on a strong gate receipts and solid occupancy levels at their facilities but hard numbers clearly would dictate such a direction. Paper brochures are costly not just to produce but also to distribute with massive wastage. In an internet driven era, the hotels of Volusia county can easily set up lobby kiosks where guests can browse and get the information on area attractions with the more resourceful hotels/motels could even add a print facility to the kiosk. That would not only avoid clutter but also save front office people the hassles of playing concierge .