Cool tools from search

Microsoft’s adcenter has added a new tool that forecasts keyword searches while presenting historical trends (past 1 year in Internet time). Example – enter keyword ‘new york travel’ and see the spike from Dec through March 07. A demographic profile adds more meat to the results.

Google’s Trends (launched earlier last year) shows keyword search trends by year and month and also by news mentions/region/country of searchers performing searches.

As sponsored search continues to be an important driver for online travel sites, the new applications are worth checking out.


AdCenter’s Keyword forecast

Google Trends

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.

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