Attracting media coverage for some time now with its absurdly low fares($10 one way?!) and no-frills proposition, Skybus is all set to relaunch in the US on May 22nd. Skybus’s stategy is based on the business model of European price-warriors like Ryan Airlines.
While low, low fares is music to most customers, US passengers have a below average tolerance for sloppy service and poor on-time performance. Low fares are quickly forgotten and counteracted by waiting in long lines, being stranded for hours or not having a # to call. A satisfied customer in the US is someone who paid low fares and got from point A-B without hiccups. Skybus’s biggest challenge will be customer-service in an industry notoriously unpopular with travelers!