Super-size entertainment

In a nod to the growing clout of Gen Xers, Hilton has launched a thundering concept – Monster size entertainment options in guest rooms to provide a richer, fuller-bodied experience and enhance guest satisfaction. The pairing of cutting-edge programming + state-of-the-art equipment is bound to please travelers otherwise used to lugging along a backpack of gizmos or missing their at-home-high-def primetime fixes! Guests also have the option to plug in their own devices on a connectivity panel in the Sight & Sound Rooms. Note that Hilton hopes to hook both business travelers and families with the theatre-like experience! Even as new properties mushroom everyday, established brands like Hilton are constantly redefining their offerings to stay young and relevant! Coming next, perhaps – a supersize inroom personal online cafe complete with digital editing tools (given the current user-driven trend of uploading photos, videos, reviews and personal musings).