Super-size entertainment

In a nod to the growing clout of Gen Xers, Hilton has launched a thundering concept – Monster size entertainment options in guest rooms to provide a richer, fuller-bodied experience and enhance guest satisfaction. The pairing of cutting-edge programming + state-of-the-art equipment is bound to please travelers otherwise used to lugging along a backpack of gizmos or missing their at-home-high-def primetime fixes! Guests also have the option to plug in their own devices on a connectivity panel in the Sight & Sound Rooms. Note that Hilton hopes to hook both business travelers and families with the theatre-like experience! Even as new properties mushroom everyday, established brands like Hilton are constantly redefining their offerings to stay young and relevant! Coming next, perhaps – a supersize inroom personal online cafe complete with digital editing tools (given the current user-driven trend of uploading photos, videos, reviews and personal musings).

Published by

Vijay Dandapani

Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017.