Hotels need to tap the power of videos and interactive advertising better than they do currently. With web advertising chugging along at a healthy pace (future predictions of a slowdown notwithstanding), videos are an exciting medium to involve bored audiences and to bring back lapsed customers. An impactful visual/movie that does not pop up in the face but “engages” the user with colorful visuals and a clutter-breaking tagline is bound to ignite interest in a destination or activity or experience. Hoteliers need to remember that prospective customers are bombarded with more information than they can handle and every form of advertising now needs to work harder than ever! The ROI focus of travel advertisers makes most advertising efforts flat and adventure-shy (with exceptions like Westin or Hilton). Videos are different because they can quickly build up a buzz with clever imagery and text. Needed – more adventurist and creative travel advertisers!
Co-founder and president of a New York based hotel company for 24 years. Grew the firm to five hotels in Manhattan and also developed a greenfield project at MacArthur airport, New York. Speaker at numerous prestigious forums including Economy Hotels World Asia, Lodging Conference, NYU, Columbia University Real Estate Roundtable, Baruch College's Zicklin School and ALIS. President and ceo of New York City Hotel Association since January 2017. View all posts by Vijay Dandapani